PepsiCo LIFEWTR

“The Artist Series” Campaign

OBJECTIVE

LIFEWTR, PepsiCo’s premium water brand, launched “The Artist Series,” a campaign transcending traditional product marketing to champion emerging artists and address vital cultural topics globally. Recognizing art’s indispensable role in life, akin to water, LIFEWTR positioned itself not only as a premium water brand but also as a platform for artistic expression and social commentary.