OBJECTIVE
In response to a predictable summertime decline in user engagement, our team developed the “Spin to Win” feature, designed to incentivize daily logins with attractive rewards like sports merchandise and event tickets. This initiative not only aimed to boost user activity during off-peak seasons but also sought to enhance overall retention and cross-selling of our poker and casino games.
The primary objectives of the “Spin to Win” feature were to achieve a 40% increase in daily user engagement, enhance cross-sales of related gaming services by 25%, and significantly improve user retention metrics through the diversification of rewards in the Super 6 games.
EXECUTION
The project kicked off with a thorough market research phase to identify customer preferences, which informed the feature’s development. Throughout the development phase, we integrated the feature with our existing CRM systems to tailor communications and notifications, aiming to maximize user re-engagement and retention. We also employed A/B testing to refine and optimize the user experience based on real-time feedback.
The implementation of the “Spin to Win” feature resulted in a remarkable 40% increase in daily user engagement, surpassing our initial target. Additionally, we observed a 25% rise in cross-sales for our poker and casino games, attributable to the enhanced user interaction facilitated by the new feature. The feature also proved effective in improving retention, with a noticeable increase in active weekly users.
OUTCOME
The “Spin to Win” feature demonstrates the effectiveness of targeted incentives in boosting user engagement and retention. This case study highlights the importance of aligning feature design with user preferences and the benefits of iterative testing and development. Going forward, we plan to further enhance the feature by streamlining user onboarding, enriching the visual elements of the interface, and expanding the variety of rewards to sustain user interest and engagement over time. This initiative not only met its initial goals but also set a new standard for user engagement strategies within our platform.
